Deterring deviant consumer behaviour: when ‘it’s wrong, don’t do it’ doesn’t work
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چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Marketing Management
سال: 2017
ISSN: 0267-257X,1472-1376
DOI: 10.1080/0267257x.2017.1364285